Online, Target hits bull's eye over Wal-Mart

11/18/2005 | Advertising Age (tiered subscription model)

The virtual version of Target is doing better than its brick-and-mortar counterpart in competing with rival Wal-Mart Stores. Target.com in September increased its traffic by 83% to 11.4 million users compared with the same month last year, while Wal-Mart saw an increase of 4% or 15.7 million users over the same period, according to research firm comScore Media Metrix. Moreover, Target posted higher per-shopper sales, $151 vs. $59, than Wal-Mart, online research firm eMarketer reports.

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