Anheuser puts spotlight on brewing tradition

Anheuser-Busch will restructure its ad campaigns to focus on the production and ingredients of its beers. TV spots for Budweiser, Bud Light, Michelob and Michelob Ultra will highlight the origin of the brews and their European influences in a bid to address consumers' growing preference for imported brands and "craft beers."

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Wall Street Journal (tiered subscription model), The · NYTimes.com

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