P&G testing new-school version of full-service agency model

11/18/2007 | Advertising Age (tiered subscription model)

Procter & Gamble roster shops from the Publicis Groupe, WPP Group and Omnicom Group, as well as independent Wieden + Kennedy, are testing the CPG giant's new "single point of contact" system -- an updated version of the old full-service model intended to better integrate new and traditional media.

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