Design logo, Web site to express brand with just a glance

11/18/2008 | Entrepreneur online

In seeking to impart a comprehensive brand image via your logo and Web site, begin with the premise that your potential customers don't know you, and will likely form their opinion based on their first glance of your visual offerings. Keep things simple and uncluttered, creating a clean, well-balanced graphic design and using one or two basic colors that go well together.

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