Automakers launch new models with social media

11/18/2010 | Los Angeles Times (tiered subscription model)

This year's L.A. Auto Show saw more marketers than ever using social-media tools to herald the launch of new models. Live-tweeting, Foursquare check-ins and social-network cross-promotions are the order of the day when it comes to trying to capture the attention of auto enthusiasts, according to this article.

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Los Angeles Times (tiered subscription model)

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