Look after the little details, or look back in anguish

11/18/2011 | GreatB2BMarketing.com

B2B marketers who neglect to pay attention to details, such as grammar and spelling or forget to include crucial information, can end up embarrassing the company and have to do serious damage control, writes Christopher Ryan. Prioritizing information on the company's purpose, product or service benefits, and the small but important details of the offer will improve the image of your company and the bottom line.

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