MMA white paper spells out bar code potential

11/18/2011 | MobileMarketingWatch.com

The Mobile Marketing Association lays out the potential of mobile bar codes in a white paper. Consumer engagement is the key, as the codes extend an invitation to access a range of useful and compelling content, information and deals. "Mobile bar codes offer unmatched opportunity to increase brand value by adding measurable interactive functionality and richer consumer engagement," said Nicole Skogg, CEO of SpyderLynk and co-chair of the MMA's Mobile Barcode Task Force.

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