Work like Santa during the holiday to jump-start a productive 2012

11/18/2011 | B2C Marketing Insider

Looking for new leads in December when competitors may be fast asleep can provide a competitive advantage, because prospects are more receptive when they have less on their plate, says Jenny Vance. Working through the holiday season avoids starting the next year with a lost month. Sales take time to close, so getting an early start now will lead to a profitable start to 2012, she notes.

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