Mobile marketing going to next level with NFC

11/18/2012 | ClickZ.Asia (Hong Kong)

Near-field communications technology is set to do a lot more than allow contactless payments, opening the way as well for better consumer data collection and more targeted marketing through a variety of media, including digital, print and signage. Marketers will also be able to better analyze consumer response to campaigns in real time.

View Full Article in:

ClickZ.Asia (Hong Kong)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA