Mobile marketing going to next level with NFC

11/18/2012 | ClickZ.Asia (Hong Kong)

Near-field communications technology is set to do a lot more than allow contactless payments, opening the way as well for better consumer data collection and more targeted marketing through a variety of media, including digital, print and signage. Marketers will also be able to better analyze consumer response to campaigns in real time.

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ClickZ.Asia (Hong Kong)

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