PR agencies vie for hotel chain account on Twitter

11/18/2012 | Advertising Age (tiered subscription model)

Starwood Hotels' Aloft chain is going very public and turning to Twitter to find a PR agency, asking them to describe in no more than 140 characters why "YOUR agency stand[s] out from all the noise." So far the company has received responses from a number of agencies, including Allison & Partners and Havas PR.

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