Cadbury rebrands Eclairs as Choclairs in India

11/18/2013 | Business Standard (India)

Cadbury Eclairs are now Cadbury Choclairs, and TV ads in India are reiterating the new branding. The rebranding followed a slight reformulation of the product to help reduce stickiness. "With Choclairs, we continue to keep the momentum going further to improve the product. We are confident of our latest product renovation that it will make the consumer's experience with the brand much more enjoyable," said Amit Shah, associate vice president, powdered beverages, gum and candy, Cadbury India.

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