Coca-Cola, Evian to dissolve distribution partnership

11/18/2013 | BevNet.com

Coca-Cola and Evian decided jointly to end their more-than-decade-long distribution partnership in 2014. "The beverage marketplace has evolved over the course of time in ways beyond those contemplated when the distribution agreement was originally conceived. The end of the selling and distribution agreement allows both parent companies to play to their respective strengths," said Melina Baetti, public affairs and communications manager for Coca-Cola. After July 3, Evian, a division of The Danone Group, will work with wholesalers and use the Dannon yogurt distribution system.

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