Coke Zero aims for digital splash at ugly sweater parties

11/18/2013 | Adweek

Coke Zero has launched a microsite to help users design the perfect throwback holiday sweater in an attempt to spark some social holiday success. The Coke Zero Sweater Generator allows users to create the pattern, color and icons of their sweater and then share it socially to gain votes as a top-100 sweater, which Coke will then make and ship to the creator. The retro sweater-maker, from Droga5, is utilizing the #sweatergenerator hashtag.

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