Google+ sign-in policy makes YouTube safer for marketers

11/18/2013 | Adweek

A Google policy requiring commenters on YouTube, which it owns, to sign in to a Google+ account has lowered the volume on trolls and cleaned up the site to make it more attractive to brands, writes Garett Sloane. The site has had 40% fewer comments on it since the policy was implemented in September, according to a survey by vidIQ, which expects the numbers to rebound as marketers embrace YouTube.

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