How innovators can tap into the power of connectivity

11/18/2013 | FastCoDesign

There are significant opportunities to innovate by adding connectivity to common household products, writes Daniel Ostrower, CEO of Altitude. However, connected products have to be superior in some way; they can't be seen as unnecessary gimmicks. "Focus on the essence of what a product delivers -- as opposed to the mere function it serves -- and then use the power of connectivity to enhance that value," he advises.

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