Marketers plan to spend more on mobile as its reach grows

11/18/2013 | Digital Market Asia

Data on how consumers are coming to depend on their mobile devices reveal why marketers should shift their focus to the platform, Mahua Roy writes. Marketers are rising to the task, as 90% expect to boost their mobile budgets and one-third expect budget increases of as much as 75%, according to an MMA study of the Asia-Pacific region.

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