Mercedes uses responsive Web design to deliver personalized content

11/18/2013 | Mobile Marketer

During a recent talk at New York University, a Mercedes-Benz executive provided a behind-the-scenes look at how the automaker used responsive Web design to serve customized content. Derek Johnson, Mercedes-Benz USA's supervisor of digital marketing platforms, said the website was designed with mobile users in mind, given that about 85% of the Mercedes buying demographic owns smartphones.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY