Mondelez opens Toblerone zone at airport

11/18/2013 | Moodie Report, The

The Barcelona Airport now features a gold-themed Toblerone zone in the Sky Centre duty-free store. Positioned in front of the cash registers, the zone features gold tinted gondolas and a circular digital screen that is visible from outside the store. The setup was designed to create a local feel and appearance while inspiring shoppers to spend more and come back often, according to Mondelez officials.

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Moodie Report, The

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