Programmatic ad buys are hurting publishers' premium units

11/18/2013 | Adweek

The industry shift to cheaper, automated ad buys have cut into revenues at The New York Times, Time and Tribune because of their reliance on premium ads that can't always compete with other exchanges. EMarketer projects the overall digital ad market to grow 15% in 2013, while newspapers will grow just 5.6%. "The pricing mix is so compelling on a network like AOL that a lot of advertisers would rather do that," said eMarketer Vice President Clark Fredricksen.

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