Programmatic buys for outdoor displays face technical hurdles

Digital billboards and out-of-home advertising are lagging in programmatic ad buying, according to the Outdoor Advertising Association of America. It's difficult to track audiences who are on foot in a manner similar to those online, and lags in the technology make it difficult to optimize messages quickly. Patrick Bonomo, chief operating officer of WPP's Spafax Networks, estimates that programmatic buys represent only 4% of the total, less than half of WPP's goal.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY