Toyota launches campaign to encourage safe teen driving

Toyota has kicked off a "TeenDrive365" campaign to promote safe teen driving with commercials running on and, and print, radio and digital work to follow. The teen-safety campaign, Toyota's largest, comes from 360i and encourages parents to talk with teens about distracted driving as they learn to drive. "The first year of driving is one of the most dangerous years of a teen's life," said Toyota Corporate Marketing Director Marjorie Schussel.

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