TreeHouse enhances multichannel campaign offerings

11/18/2013 |

TreeHouse Interactive has improved its content marketing tools with new support for multichannel campaign creation as well as behavior and data tracking through the nurturing process. The improvements allow marketers to program e-mails, alert sales teams and update outside systems in efforts to push leads along the buying trajectory. "Content marketing is the new frontier in marketing automation," TreeHouse CEO Erich Flynn said.

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