Why leaders shouldn't try to be superheroes

11/18/2013 | Guardian (London), The

CEOs and leaders tend to be more effective when they act with authenticity and are honest about their flaws, writes Lynnette McIntire, who previously led executive sustainability communications at UPS. Projecting an aura of invulnerability may be tempting, but the truth is that the "most persuasive CEOs are those who show how their personalities, histories, values and feelings are aligned with company culture," she writes.

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Guardian (London), The

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