Industry veteran offers tips for weathering economic storm

11/19/2008 | Travel Trade

World Leisure Partners Chairman and CEO Adam Aron offered travel agents at a recent industry conference advice about dealing with the economic downturn. For example, Aron says, agents "must have cash to survive -- a cushion to survive the bad times, and if you have cash be careful how you spend it. And if you don't have cash, think how you can get it by taking on a partner and reducing costs. If you are now reducing costs, you're doing the right thing and making sure that you are positioned to weather this storm."

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