For most fledgling fashion labels, a call from Barneys or Bloomingdale's would be akin to hitting the lottery. But Michael Ball, creator of the Rock & Republic brand, says he turned down deals with both major outlets to create an aura of scarcity for his $300 jeans. After just six years, Rock & Republic is a $300 million fashion powerhouse, and Ball continues to buck the conventional wisdom. He's currently plunging ahead with plans to extend his brand into hotels and restaurants despite the economic downturn.
Published in Brief: