Tech companies trying to engage younger customers in conversation

11/19/2008 | Reuters

Tech companies including PC maker Dell and storage equipment manufacturer NetApp Inc. apparently are increasingly viewing social media, including Facebook, outside blogs and viral video, as a more effective means to tap younger prospective customers than traditional TV and print ads, per this article. "This is 180 degrees from [conventional] advertising," said eMarketer senior analyst Debra Aho Williamson. "Having a conversation with them [consumers] is a very new skill."

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