Blaze trails with your social strategy

11/19/2009 | SmartBrief/SmartBlog on Social Media

Don't just follow the social-marketing crowd when designing your strategy. Set yourself apart and deliver the content your core audience demands, Social Media Explorer's Jason Falls advises. He notes that you don't need a technical understanding of social networks to get started and that there are plenty of free tools to help you create your online presence.

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