The chances agencies must take to compete

11/19/2009 | Advertising Age (tiered subscription model)

Tim Williams, founder of consulting firm Ignition, offers his list of the 15 risks agencies must take in order to survive in a constantly changing marketplace. Among his recommendations are the need for agencies to have a digital department, become more involved in analytics to chart client sales and to play a role in buying media.

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Advertising Age (tiered subscription model)

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