NCA: Middle East is hungry for U.S. confectionery

11/19/2009 | CandyAndSnackToday.com

Confectioners in the Middle East are eager to import American candies, reports the NCA, which hosted its first USA Pavilion at Sweets Middle East in Dubai. "U.S.-made confectionery was a huge hit for buyers this year," said one U.S. manufacturer. "Everyone wants a little piece of Americana, so being under the American flag at the show not only helped us grow our sales, but satisfied the needs of consumers right now in the Gulf region."

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