23% of shoppers are interested in eateries within grocery stores

11/19/2010 | Progressive Grocer

Several recent reports predict strong growth of prepared foods at supermarkets. The Food Marketing Institute's report says shopper interest in prepared foods is at a four-year high of 55%, with customers expressing a desire for heat-and-serve meals, sandwiches, salad bars, buffets of prepared hot food, and sit-down eating sections or restaurants within the store.

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