Butterball taps Young & Rubicam

11/19/2010 | Adweek

Young & Rubicam's New York office is set to take over creative duties for turkey producer Butterball after a three-company review. Butterball is expected to boost its marketing amid new product launches, with Y&R's first spots on target to appear in the spring. The account includes traditional, digital and retail ads and media planning.

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