Merchants go social to win Black Friday shoppers

11/19/2010 | CNET

Retailers plan to use all the online tools at their disposal this year to promote their Black Friday bargains, with more than half planning to send advance e-mails and more than 20% expecting to tweet their deals, according to a recent Shop.org survey. "The rules for Black Friday have changed significantly," said NRF CEO Matthew Shay.

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