30% surge in mobile couponing predicted for next year

11/19/2012 | FierceWireless

The introduction of Passbook and the increasing penetration of couponing into social networks will contribute to a 30% increase in mobile coupon use next year, Juniper Research projects. Juniper also notes that merchants are increasingly using coupons to develop more sophisticated relationships with customers rather than merely to drive in-store traffic.

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