Google introduces brand-friendly 300x600 units to AdSense market

11/19/2012 | MarketingVOX

Google is acceding to customer demand for larger ad units by offering half-page, 300x600 units through AdSense. Though that size ad represents only 1% of impressions, their popularity grew 37% in 2011. Google expects the visual appeal of the larger units to suit eye-catching brand advertising, in contrast to smaller, interactive units designed for retail response.

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