Jaguar gains traction in spots for first AWD feature

11/19/2012 | New York Times (tiered subscription model), The

Jaguar is touting its first models with all-wheel drive in a $20 million campaign created by Spark 44 that was set to begin on ESPN's "Monday Night Football." One spot shows a man trudging through the snow to his drift-buried Jag and driving away to the tagline "Power your escape with a car as alive as you are." The Instinctive All Wheel Drive feature is available on 2013 Jaguar XJ and XF models.

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New York Times (tiered subscription model), The

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