LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

11/19/2012 | ClickZ.Asia (Hong Kong)

Location-based services marketing is more than just checking in on Foursquare or Facebook, and it’s set to become bigger as the Location Based Marketing Association opened its regional chapter in Singapore this month. Juniper Research estimates mobile LBS to be worth US$12.7 billion by 2014, with more than 1.5 billion people using it. View the full article on ClickZ.asia here.

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