Mobile shopping gains traction on Thanksgiving Day

11/19/2012 | Adweek

Mobile shopping may be about to become a Thanksgiving Day fixture, with 28% of smartphone and tablet owners saying they'll turn to their devices for that purpose during the holiday, according to a survey commissioned by Digitas. That's an increase of 15% compared with last year's figures. However, in e-commerce terms, three-quarters of those surveyed said it's still easier to shop via PC than by mobile.

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