Nespresso wakes up to celebrity endorsement by Penelope Cruz

11/19/2012 | Advertising Age (tiered subscription model)

Nespresso's latest commercial features actress Penelope Cruz describing her own home, outfitted with the single-serve coffee maker, as the "best cafe." The spot emphasizes the use of real milk, pressing an advantage over other machines that use powders. The company had eschewed the use of celebrities in U.S. advertising, despite the popularity of a George Clooney spot abroad, but wanted Cruz for the second phase of the push, which includes the opening of 21 Boutique Bars around the U.S.

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