Real-time bidding ad-sales draw praise, criticism

11/19/2012 | New York Times (tiered subscription model), The

Real-time bidding ad-sales systems and consumer tracking are radically changing the way websites serve ads to their customers -- and not everyone's sure that's a good thing. Marketers say the technologies allow them to quickly and effectively target ads to the people they're most likely to interest and win a response from, but privacy critics say they have concerns about the technology.

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New York Times (tiered subscription model), The

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