Replay: Webinar on pricing analytics and management


This webinar from the Marketing Council examined how manufacturers can engage in detailed pricing analytics to achieve greater innovation success, enhance product portfolio revenues/margins and manage pricing through more disciplined tracking and evaluation efforts. Featuring experts from B2B research and advisory firm Ducker Worldwide and Royal Building Products, the session covered models for driving price strategy through value quantification, enhancing margins though pricing analytics and tracking price sensitivity and levels for proactive changes. Webinar

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