Retailers embrace mobile couponing ahead of Black Friday

11/19/2012 | Adweek

Walgreens and Starbucks are teaming up for a mobile-couponing campaign on Black Friday this year, based on Walgreens' upgraded mobile-friendly in-store scanners. The pharmacy chain's customers will be able to play a "scratch off"-style mobile game to receive coupons and discounts on Starbucks' coffee products, which can then be redeemed in any Walgreens store.

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