Toys R Us gets serious to appeal to China's parents

11/19/2012 | Wall Street Journal, The

Toys R Us will launch online sales in China this week and plans to expand from 30 to about 60 stores in the next several years, CEO Jerry Storch said. Toy sales in China rose 18% last year, but retailers face challenges in a culture that values books over balls; Toys R Us aims to win over parents with a large selection of educational toys, the company says.

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Wall Street Journal, The

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