Transition to inbound campaigns should be a careful shift

11/19/2012 | GreatB2BMarketing.com

How do you balance push- and pull-marketing efforts? The first step is to "do no harm" to successful push marketing lead-generation campaigns by expecting an instant replication of results. Instead, choose a reasonable goal for new pull efforts, gradually shifting marketing budgets toward the more effective and cost-efficient pull efforts until the total cost-per-lead is at its lowest, Christopher Ryan writes.

View Full Article in:

GreatB2BMarketing.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY