Lady Gaga's decision to wear a "meat dress" to an MTV awards ceremony raised eyebrows and generated plenty of chatter -- and word-of-mouth-marketing professionals should take note, writes Jackie Huba. Crazy stunts are a great way to make your brand WOM-worthy, Huba writes. "Make sure you are giving your best customers lots of reasons to talk about you to others. After all, they are your best sales force," she explains.
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