Greek yogurt bolsters popularity of Mediterranean cuisine

11/19/2013 | Supermarket News (free registration)

A recent study indicated that eating a Mediterranean diet could prevent chronic diseases, and health-minded consumers are adding more Mediterranean foods to their diet. The category includes Greek yogurt, which could "expand beyond the dairy case and become the next super trend in consumer packaged goods," according to a study from marketing firm Affinnova. "Health trends have the power to transform the way consumers view entire product categories and even brands," said Waleed Al-Atraqchi, Affinnova's president and CEO.

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