How to use the holiday season to build buzz

11/19/2013 | B2C Marketing Insider

(dolgachov)

The holiday-shopping season provides an opportunity for businesses to get the word out by adding a shareable wish list feature to their website so online shoppers can share the list with family and friends, Paige Vaughn writes. Businesses can also turn holiday customers into brand advocates by offering special deals for returning customers and by sending out thank-you notes after the holiday season, she writes.

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