Native takeovers come to YouTube app

Home-page-takeover ads will now be served on the mobile application for YouTube, showing the spot like a regular video with the addition of a yellow tag designating it as an ad. Nearly 40% YouTube videos are viewed on mobile devices, and the new format will reach these users with promoted videos. "We created a video masthead unit that makes it easier for advertisers to run home-page takeovers on YouTube across devices," a YouTube spokesperson said.

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