Olay, Herbal Essences tune into iTunes Radio to promote social campaigns

11/19/2013 | Mobile Marketer

Procter & Gamble's Olay and Herbal Essences brands are blending social and mobile with an iTunes Radio campaign that is meant to drive Twitter engagement. "Marketers are increasingly considering mobile campaigns and social media campaigns to be synonymous. Over 70% of Facebook users, 60% of Twitter users and virtually all Instagram users access the respective social media site via their mobile device," Ping Mobile Marketing Director Shuli Lowy said.

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