Startup aims to bring online personalization to offline retailers

11/19/2013 | Fast Company online

A startup from the former tech leader of Google Wallet has raised $7 million in funding to further develop software called Index that integrates with retailers' own point-of-sale systems and uses customer data that's already collected to help merchants offer a more personalized shopping experience. "When we talk to Target, we're not expecting them to swap out their point-of-sale system; we integrate with it. We're not expecting them to get rid of their mobile app and start promoting ours; we integrate with their mobile app. The same goes for their website," co-founder and Google Wallet veteran Marc Freed-Finnegan said.

View Full Article in:

Fast Company online

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Regional Marketing Manager
American Girl
Chicago, Illinois
Merchandise Planner
Academy Sports + Outdoors
Houston, Texas
Chief Information Officer
Total Wine & More
Potomac, Maryland
Human Resources Director, Distribution Services
Bed Bath & Beyond
Union, New Jersey
product guidance manager, Research & Development Sensory - Seattle, WA
Seattle, Washington