Startup aims to bring online personalization to offline retailers

11/19/2013 | Fast Company online

A startup from the former tech leader of Google Wallet has raised $7 million in funding to further develop software called Index that integrates with retailers' own point-of-sale systems and uses customer data that's already collected to help merchants offer a more personalized shopping experience. "When we talk to Target, we're not expecting them to swap out their point-of-sale system; we integrate with it. We're not expecting them to get rid of their mobile app and start promoting ours; we integrate with their mobile app. The same goes for their website," co-founder and Google Wallet veteran Marc Freed-Finnegan said.

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