Study: B2B marketers face changing roles

11/19/2013 | BtoB Magazine

Technological advances and regulations are pushing business-to-business marketing industry outside its comfort zones, a BMA and Forrester survey of 117 top B2B marketers shows. Almost all participants have had to perform new tasks and 34% said the changes are overwhelming. "You can be on the exciting side of the spectrum if you're comfortable with change and have the ability to adapt," said Eduardo Conrado, senior vice president of marketing and technology for Motorola Solutions.

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